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Local Microlender Lets Rural Residents’ Strengths Guide the Way to Self-Sufficiency


By Jonathan Stumpf

Apoyo a Gente Emprendedora (Support for Entrepreneurial People) is a San Miguel de Allende nonprofit founded in 2005 by Ezequiel Mojica & Co. Its mission is to help entrepreneurs in rural communities realize their dreams for a better life. They have been successful in realizing this mission on many accounts.

Apoyo offers free courses and personal development workshops in topics such as English language, self-sufficiency, computing, business management, and more. Apart from this, Apoyo offers a microlending service, giving people zero-interest loans to jumpstart a business. Loan recipients have all repaid in full in under a year, thanks to their successful business income.

A particularly impactful experience for 11 women in La Cuadrilla illustrates the change in people lives that can happen when they partner with Apoyo. These 11 women formed their own successful business, Ye Diga Hñahñu which is Otomí for “Indigenous Hands.” Their business sells alternative medicines and personal hygiene items all created from plants with medicinal properties.

President Adriana Ramírez says that they weren’t always successful. These business owners knew about medicinal plants because of their indigenous heritage, but they didn’t know how to market a business, create a logo, or manage financing. But these women have been attending different courses for more than four years, learning some English as well as financing, pricing strategies, and computing. They have used all these new skills to give a face to their business. Apoyo has given them three different loans that have allowed them to pay for product packaging and labeling.

But now Ye Diga Hñahñu doesn’t owe Apoyo anything. It’s a successful business that financially supports 11 different women and their families who can be found selling their products in El Santuario each Saturday.

Apoyo a Gente Emprendedora is focused on economic growth in México by making people self-sufficient. They don’t try to change people but help them pinpoint and refine their marketable skills to become financially independent. Their efforts have enabled families to keep their children in school, have dinner on the table, and more. Apoyo seeks to grow as an organization to influence more lives. As a nonprofit, this is only possible with your generous donation, which will help a Mexican family keep itself afloat for years to come. To donate or get involved, visit


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