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Chalk Art Festival to Emblazon the Plaza Cívica



By Jesús Aguado

A nonprofit children’s art and culture organization plans to transform the Plaza Cívica on March 30 and 31, gathering artists to draw iconic characters of México and the world, as well as other images, on the plaza’s paved walkways, all done in chalk and charcoal that will eventually wash away.

The event, which organizers are calling Festizarte, is what is known around the world as a “Madonari”—a public art event in which artists draw in chalk or charcoal in public spaces, usually on walkways.

This event will bring in 25 artists from the United States and all over México, including Nuevo León, Jalisco, Durango, Chiapas, and Mexico State. It will take place in the Plaza Cívica over the two days from 8am to 8pm and will include various free music events and workshops open to the public.

The nonprofit organization San Miguel by Letrazos, whose mission with this event is the promotion of chalk art among San Miguel de Allende’s youth, is putting on the festival as part of the scheduled activities this year in celebration of San Miguel’s designation as the 2019 American Capital of Culture for 2019 by the International Bureau of Cultural Capitals.

The IBCC is a Spanish organization that designates a city in the Americas each year as an American Capital of Culture. With that designation comes free advertising and promotion worldwide of San Miguel as a high-end cultural tourist destination.

San Miguel by Letrazos Director Gabriela Salazar told Atención that the word “Madonari” comes from the practice of artists in Europe of who cover in charcoal and chalk art images of the Madonna in arenas and public plazas.

The event is also a juried competition, with a prize awarded.

Check the program in the Festivals and Events section of Qué Pasa for more details on this event.


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