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Annual Internet Site Rankings a Peek into Users’ Interests and Preferences

COMPUTERS google

By Charles Miller

Measuring which websites are the most popular on the Internet gives some interesting insights into what people are doing online.

There are several organizations that track the popularity of websites, and every year about this time, lists of the most popular sites appear in the news. The methodology used to determine which are hot and which are not varies from list to list, yet different lists tend to be rather consistent in their rankings.

It is no surprise that the search engine google.com is again the most popular. The site is number one in the United States, number one worldwide, and as of last year became número uno in México as well. Interestingly, up until last year, the number-one website in México was google.com.mx, but for reasons not entirely clear, the Spanish language version of Google lost its most-popular ranking in favor of the English-language version.

Perhaps we expatriates in México had a little something to do with that, but the change in the rankings is much larger than a few English-speakers could make and indicates that millions of Mexican Internet users prefer to see search results in English.

The social media site facebook.com has been in second place in the rankings for several years. Third place is held by the video streaming site youtube.com, while the online shopping giant amazon.com holds fourth place.

The first news site on the list, yahoo.com, comes in fifth. Without further comment, sixth, seventh, and eighth place on the list are all adult porn sites. The online auction site ebay.com and the social network site twitter.com round out the top ten.

The rankings have tended to be stable for the last several years. There were no changes at all in the top 16 places, and no new names at all in the top 20. The site walmart.com used to be number 17 and netflix.com number 19, but in the most recent rankings, they swapped positions. Overall, the list of the top 50 websites is almost static, with a few moving up or down by only one or two spots.

While there were no new websites this year in the top 25, there are a few companies in the lower half of the top 50 that stand out. The privacy-oriented search engine duckduckgo.com came out of relative obscurity by jumping up seven places and is now in the top 50, ranked forty-second. It probably does not bode well for bestbuy.com that the company website plummeted 15 places to number 50 and at that rate will not even make the next list.

But then again, aol.com, a company some thought long dead, jumped up eight places and perhaps is making a comeback.

Charles Miller is a freelance computer consultant, a frequent visitor to San Miguel since 1981, and now practically a full-time resident. He may be contacted at 044 415 101 8528 or email FAQ8 (at) SMAguru.com.

 

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