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José Luis Flores

By Karla Ortiz

As the receptionist for Atención, José Luis Flores is typically the first face that visitors to our offices encounter. But besides being that first point of contact, he also carries out other activities fundamental to the function of the newspaper.

Naturally, Luis is in charge of the people who come in the door and also the phone calls. But he also helps people buy advertising space by helping them figure out their options. Really, he provides information on just about anything in the newspaper, because people come in with all sorts of needs.

“Sometimes people come in very rough, but it’s a matter of knowing how to handle temperaments. I’ve had this kind of work all my life. I already know how to treat people,” he said.

Luis stands out at our paper because he is proactive, not only within his department but with all his colleagues. He always shows willingness to improve aspects and activities in the office we perform as a team. And like everyone at Atención, Luis wears many hats. He is in charge of designing the classified section, including receiving the ads. He also handles the paper’s distribution, checking delivery points and keeping track of returns so he can verify whether or not the paper is selling well.

“As we are an NGO, we can’t afford to have much waste. We have to take care of the library’s economy so that the children can have their scholarships,” he said.

He is a lover of technology and computers and has taught himself to use graphic design software, which allowed him to take on other responsibilities such as designing the classifieds. Every Friday, Luis arrives at 7am to receive the newspapers from the printing company, help unload them, and stack them to be sent out to vendors. He also labels subscriptions with their addresses, often located in other states and countries. According to Luis, the most distant subscription he has ever seen has been for someone in England, where there is at least one faithful reader of Atención.

Luis found the opening for a receptionist here after a few months of unemployment, and he has stayed ever since. Over the years, he has taken on more and more of the responsibilities he has now. He also opened a business, one he currently manages with his girlfriend every day after he leaves our offices. He is now also studying management and business development online with the Universidad Virtual de Estado de Guanajuato (Guanajuato State Virtual University), known as UVEG, thanks to opportunities provided by the Biblioteca.

“With this career, I intend to improve my position in the library. If I can’t, these studies will at least help me with my business. Everything I learn, I apply there,” he said.

In the future, he hopes to grow his business, finish his studies, and find a way to move up here in San Miguel or somewhere else. He would also like to formalize the relationship with his girlfriend and get a house in the countryside, where he could build a family and bask in creature comforts away from the noise of the city.

When asked, Luis said he had a message to his colleagues in the newspaper: “We are a great team. I am proud of us; we are like a small family. We get along very well. We have our individual personalities, but in the end we always try to support each other, and that’s something very cool. I think it’s been these things that have kept me at this paper,” he said.


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