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Rotary Speaker to Discuss Nontraditional Hotel’s Impact

By Skip Essick

Have you ever wondered how many AirBnB’s there are in San Miguel de Allende? You’ll probably be surprised by the number. And even more eye popping is the economic impact these “nontraditional” hotels are having on city and state tourism projects.

If you’re a resident of SMA, or a regular visitor, you’ll want to join the Midday Rotary Club’s April 3 meeting for an insightful presentation by one of this area’s foremost authorities on hospitality.

Laura Torres-Septien is the owner of Hotel La Morada, just off the Jardín. Torres-Septien is President of the San Miguel de Allende Hotel Association. She recently presented on the subject of nontraditional hotels to the state legislature in Guanajuato. As a 15-year resident, Ms Torres-Septien has seen explosive growth in the tourist industry throughout our community. With 638 weddings last year, San Miguel de Allende is the number 1 wedding destination in all of Mexico. Add to that worldwide press attention and multiple Number One City rankings in various media sources. All have made the city a haven for both weekend tourists and retirees. We will hear the real numbers.

This growth is impacting all aspects of everyday life as the city scrambles to keep up with it. Even the casual observer notices massive amounts of traffic on weekends, when over 12,000 cars jam their way into the streets of Centro. As these tourists flock into San Miguel, they all need places to stay.

Ms. Torres-Septien will discuss this meteoric rise in growth and how hotels are the base of tourism and hospitality-related jobs. Torres-Septien says, “The Hotel Association does not object to competition, but because these nontraditional hotels generally avoid IVA and local taxes, they have a negative impact for overall tourism initiatives.”

As the city looks to create more jobs and accommodate more tourists, everyone who is a part of San Miguel de Allende has a stake in its future. Please join us.

Rotary is where neighbors, friends, and problem-solvers share ideas, join leaders, and take action to create lasting change. For more information, contact President Fred Collins at and see


Rotary Presentation

“Hospitality–The Economic Engine of San Miguel de Allende”

By Laura Torres-Septien

Tue, Apr 3, 12:30pm

Hotel Misión

Salida a Querétaro 1

415 112 3413





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