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Tourism Advances Announced

Yuzet Ponce y Pablo Beltrán

Paola Pacheco y Diana Friedeberg

Mariana Navarro y Marcel González

Roberto Abeldaño y Mariana Hernández

Consejo turistico

By Karla Ortiz

On February 22, the Tourism Council presented its report at the Plaza la Estación. Important businessmen from the restaurant, hotel, and cultural industries attended, including Secretary of State Tourism Fernando Olivera Rocha, President of the Tourist Council Fernando García Chávez, Local Deputy Juan José Álvarez Brunel, Director of Tourism Development Zonia Torres, Culture and Traditions Director Gustavo Vidargas, Municipal Transit Director Samuel Mercadillo, former First Lady Marta Sahagún de Fox, Director of Environment and Ecology Norberto Carbajo, Guadalupe Álvarez from Penzi, John Freudenthaler from Casa Sierra Nevada, and many others.

The report detailed the results of actions and campaigns put into place during 2017, recalling a bit of the history of tourism in San Miguel.

“We would not be here today if not for what happened more than 60 years ago. Without personalities such as Stirling Dickinson and Cossío del Pomar, the beginning of art schools, [and] the arrival of the foreign community… ” commented Tourism Council General Director Guillermo González.

According to the report, the Tourism Council achieved the following during 2017:

  • They supported 25 events, of which five occurred for the first time. An investment of 1,845,375.50 pesos was made.
  • They have increased meeting and conference tourism, thanks to hotels such as La Casona, Hotel Real de Minas, Hotel Arcada, and Misión of Los Ángeles, which together have held 87 events with a total of 14,100 attendees, generating an economic income of 46,876,479 pesos.
  • They carried out important events, such as Círculos NH Honda, which generated 5.5 million pesos; the Higher Education Partnership, which generated 2.1 million pesos; and the National Congress of Cardiology, which brought in 1.9 million pesos.

Officials also announced the launch of a book in commemoration of the city’s 475th anniversary, a feat which prompted the council to congratulate the work of all the collaborators involved. It is planned to turn San Miguel into an “intelligent city” by launching apps for adventure tourism and weddings.


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