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Open Call for Enterprising Women

Directora del IMAM, beneficiada y Secretario de Ayuntamiento


By Jesús Aguado

“Women should not work for money but to be happy,” said Cinthya Sifuentes, director of the Instituto Municipal de Allende para las Mujeres (The Allende Municipal Institute for Women—IMAM), when she recently put out a call to support 100 women.

IMAM has given help to local women for over 15 years. These women have come from 10 rural communities and nine neighborhoods. At the time they received help, they were in a situation of vulnerability, violence, marginalization, or discrimination. They were all over 15 years old at the time.

Those who have benefited from this program, known as Impelling Women of Guanajuato, now have small businesses—a beauty salon, a kitchen for selling stews, a patisserie.

This year, 100 more women will benefit, and so to find them, a call has been put out to area women over 15 years old who can prove to be in a situation of vulnerability. The aid they receive must help them to overcome that state, and they must begin a new small business or improve the one they have.

Those interested in applying must take to the IMAM offices (Boulevard de la Conspiración 130) a copy of their ID, a proof of address, a copy of their CURP. Once there, they will receive an application form. The products that those selected will receive have an estimated value of 8,500 pesos and are mainly for beauty salon and patisseries.

Applications are being accepted weekdays from 8:30am to 4pm. The deadline is February 12.

Those interested ought also to take a workshop for personal development, where they will gain self-confidence and will realize that they have to work not for money, but to be happy, said director Sifuentes.


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