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Civil Association Promotes Local Producers

Sacnité Mayo from Galeria Madrigal

Mark y Esther Bender

Elene Olson

César Vargas and Sandra Martínez from Ovinos Clavellinos

Carmen and Mark Mackay

Abril Barragan and Elise Morales

By Karla Ortiz

Last Saturday, January 13, the first Mercaditos México exhibition was held in the TOSMA (Tianguis Orgánico San Miguel de Allende). This was the second on its tour, the first one having been held last December 17 in the Parque Bicentenario of Querétaro.

Mercaditos México operates as a business incubator run by a civil association that seeks to support artisanal food producers, providing training in four areas: corporate image, price formation, internet marketing, and social networks and tools in the food production process. An example of assistance from these workshops is the support in the development of logos with verification that what they want to transmit to consumers is in accordance with the psychology of color, that the slogan is the right one, and above all that the calculation of prices is correct. “A peculiarity that always happens is that the consumer thinks that a handmade product is going to be cheaper, but this is not so. That a product is handmade implies the care taken in the entire production process,” said Karen Castañón, General Director of Mercaditos México.

After the courses, participants are given a uniform, a stand, and biodegradable bags. The aim is to boost and strengthen the knowledge of producers so that they all have the same level of education and while exhibiting their products they are all under the same standard of knowledge and customer service.

During the inauguration, the Delegate of SAGARPA of Guanajuato, Lic. Victor Hugo Pineda and authorities representing León were present. They came to see what the movement would be like in the next session to be held in February in León.

Mercaditos Mexico will travel throughout the republic with the same objective as in San Miguel, visiting in addition to León, Ensenada, Guadalajara, and México City. Every Saturday you will be able to find producers of prepared food, vegetables, cheeses, artisan bread, cakes, personal hygiene products, and artists in the TOSMA, now with a higher level of knowledge for the best attention and seeking to compete in the national market as authentic San Miguel producers.


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