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Everyone Gathered for the Love of Mezcal

Alma y Jorge Balderas

Brisa Miquel, Isaac Arteaga e Israel Arteaga

Corte de Listón

Esther Rodríguez y Gabriela Montes

Isis Moreno y León Gómez

Kiabeth González y Victor García

Laura Septién, Ricardo Vázquez y Alex Vasconcelos

Maricarmen Contreras e Isabel Velázquez

Norma Cardoso y Adriana Tecpa

Sue Lawrence y Mark Wirganowicz

Wendy Soza y Andrés Hernández

By Karla Ortiz

It’s long been said by San Miguel de Allende residents that the city sorely lacks a festival in honor of one of Mexico’s favorite distillates: mezcal.

Mezcal is drunk alone as a shot or mixed into cocktails. It’s a beverage which everyone has an opinion of. Brewers, tequileros, sommeliers—really, anyone who likes a good drink—all inevitably fall under the spell of mezcal’s charms.

This past December 16th at Mezcal-Art, the party that so many had hoped for became a reality and brought together more than 16 brands of mezcal, tequila, beer, and sotol from all over the country, and some of them from the region. Laura Septién, president of Hoteleros y Restauranteros del Municipi; Ricardo Vázquez, representing Fernando Olivera, the state secretary of tourism; and Alejandro and Rodrigo Vasconcelos, founders of Somos Mezcaleros were present at this inaugural event.

Somos Mezcaleros started the event, which will take place annually, because as Laura Septién commented, “Guanajuato is still in its infancy in the mezcal department.” However, thanks to this type of event, it has been able to promote and disseminate Guanajuato brands that offer quality mezcal.

“The purpose of this festival is to promote the mezcal culture and to make people recognize this drink as something traditional and artisanal, natural and chemical-free,” said Alex Vasconcelos. “There are many people in the region who produce good mezcals and good sotoles, and we have to support them.”

The Festival Amor al Mezcal was achieved thanks to the unconditional support of the Tourist Council and the state’s secretary of tourism. “Support like this given to projects really brings a benefit, not only to society, but also to producers. This helps us to generate links and talk about the procedures and techniques of each place and how they produce mezcal. In the state, we have two municipalities’ mezcal given the designations of Denominación de Origen (DO), but we are already working on getting this designation for another 10 state municipalities. This is part of this work, and today we have to make it known, promote it, and generate a benefit,” added Vázquez.

The festival saw the participation of state and national brands such as Mala Hierba, Arráncame la Vida, Moyolo, Fusión Mexica, Penca y Piedra, Tequila Corralejo, Xila, Aguadulce, Mezcal Pendencia, Sotol La Escondida, Jarral de Berrio, Maxico Mexcalinalco, Tierra de Canto, Flor del Desierto, La Medida, and Del Tío Ro. The attendees were able to taste each and every one of these brands, in addition to consuming national beer and one or two tlayuditas (traditional Oaxacan street item).


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