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Atención Visited the Toy Museum

By Jade Arroyo

The Museum of the Mexican Popular Toy is a cultural institution dedicated to the preservation of toys and their craftsmanship. Cheerfully known as “La Esquina,” this is the only museum of its type (according to our research), specifically focused on traditional Mexican toys.

The pioneer of this whimsical project is Angélica Tijerina, who for over fifty years has collected artisanal toys, which are considered an example of the history of artisanal production. Today the museum helps to preserve and empower Mexican artisan families, rescuing traditions and showing them to the newest generations.

The museum is made up of five rooms where toys from different regions and cultures are exhibited, together expressing the creativity of the country’s artisans.

As an introduction to popular toys, you can see the permanent exhibitions, divided into sections depending on the media or craft and genre, such as cartonería (showing a series of molds that are used in this artisan branch), toys which mimic the popular fairs, places where many toys are born and created, resembling a wheel of fortune or the rides, dolls, natural fiber toys, whistles, rides, and many more.

One of the most important events on their agenda is the yearly Popular Toy Contest, which this year will celebrate its sixth edition. The contest calls out to toy artists from all over the country. The winning pieces are exhibited at Parque Bicentenario, along with selected pieces from the museum’s facilities. The winning pieces are then acquired for the museum’s collection. This contest empowers this art, Mexican culture, and artists.

In the Temporary Exhibitions room, items acquired in recent releases, contests, and projects with visual artists, all associated with the Mexican toy, are exhibited.

“We are committed to safeguarding identity, culture, and popular art,” said Angélica.

We were completely blown away and delighted and felt like kids again. Everyone should visit this place and have a little taste of its magic.


Mon–Sat: 10am–6pm
Sun: 11am–4pm
General Ticket: 30 pesos
Children and Senior Adults: 20 pesos
Students and Teachers: 20 pesos
Nunez 40, corner of San Francisco

Popular Toy Contest
Ceremony at Parque Bicentenario, April
Opening at “La Esquina” May 7

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