La Abastera Nacional Builds Community in West San Miguel
By Elsmarie Norby
They call themselves three young Mexican men who believe in fair and ecofriendly trading. They have created a place where farmers, craftspeople, and customers deal with each other directly, therefore reducing as much as possible the chain of commerce, so that it is better for everyone. More than 80 percent of the producers are local, ecologically responsible, and surprisingly innovative,
La Abastera Nacional is a farmers market on Calzada de la Estacion 59 that is giving new life to the west part of town and is a very good example of how San Miguel de Allende is a friendly business town for those who sell and those who buy.
The three men are Pablo Torres, Alonso Escudero, and Alejandro Vasconcelos.
These ideas that counter corporate models are not new. What’s really special is the name they’ve chosen for their business and why: La Abastera is the word that honors the working female person, that names and recognizes the female energy that grows, nurtures, and ultimately offers good food and good products to the rest of us. Aha! We always knew this! It’s an old saying, probably in most languages: La mujer es el eje de la familia (the woman is the backbone of the family).
Cooperation and cooperative business models are the resurrected paradigms of the business world. The three young men are doing something wonderful for our community, but they can’t do it alone. It takes all of us to make a good go of a good idea. The location is easy to find—the huge bright green gates are right next to the immigration building, a short walk past the Bodega Aurrera. It’s a very pleasant environment for meeting friends, having lunch or another delicious bite, and of course, shopping. There are still lots of spaces for new vendors. The rents are very reasonable and the owners are open to folks sharing spaces.
Welcome to San Miguel’s newest gathering place where the crowds and smog of Centro are far away—where we can have a lovely time and support many local growers, craftspersons, and artists. For more information about participating, please contact Pablo Torres: firstname.lastname@example.org or call the office: 415 121 7198.