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Guanajuato Film Festival

By Jade Arroyo

Summer is here, and people are taking over the streets, eager to enjoy all the wonderful cultural offerings in San Miguel de Allende. The Atención staff has compiled the highlights of GIFF in SMA for you. If you want to see more films, please visit and follow the film festival in Guanajuato City.

Side B of Japanese cinema: the last 50 years of independent film

In collaboration with some of the most important film festivals in the world, GIFF presents three programs that explore the diversity of Japanese independent cinema of the past 50 years.

In San Miguel the following films will be screened: Tales of Mexico on Friday, July 22, at 9pm in El Nigromante/Bellas Artes; Kaori Momoi stars in one of the eight stories that make up this metaphor about the recent history of Mexico as seen through the lives of different people in a room during the last 100 years. In A Sweet Beam directed by Naomi Kawase, Sentarō runs a bakery serving pastries filled with sweet red bean paste called “dorayakis.” Tokue offers help in the kitchen, which Sentarō reluctantly accepts. Thanks to the secret recipe of the old man, the small business soon blossoms. Over time, Tokue and Sentarō open their hearts to share their stories. This film will be screened at the Jardín.


Celebrities, glamor, and fashion

On Friday around 7pm, there will be a tribute to Dolores Heredia for her outstanding career. The tribute is also for Japanese actress Kaori Momoi. These actresses have developed at opposite poles of the world, but their paths will meet in San Miguel.  Sanmiguelenses can approach, celebrate, and live the experience of their journey.


Red carpet

Celebrity guests will walk the red carpet, including Mexican and Japanese talent, artists, and personalities. Several Mexican and local designers will dress them.


Opening film Mr. Pig

Subsequent to the homage, at 9:30pm Mr. Pig will premiere in the Jardín Principal. This film was directed by Diego Luna.



National rock bands will be performing live in the Jardín Principal. On Saturday, July 23, from 7pm, the Capo and Camilo Septimo bands will be present. On Sunday, July 24 , Vaya Futuro and Little Jesus will play.



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