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Youth Program Ready for Launch

Group photo of IMAJSMA youngsters and staff

By Jade Arroyo

The Municipal Institute for Youth Care San Miguel de Allende (IMAJSMA) presented the program “Yo Soy Joven (I Am Young),” which seeks to train youth in the community in first aid and other benefits in support of their social environment.

“We encourage teamwork and personal and professional development of each Guanajuatense,” said Ricardo Trujillo, director of IMAJSMA. He shared that the project seeks to train youth in the municipality in first aid.

As part of the program, T-shirts in gray, blue, pink, light blue, and black were delivered. Every young person acquires a certain color depending on the level of commitment, determined by how many of the institute’s events they take part in. The gray shirt represents the first level. During the presentation, these shirts were given to seven young people who have already had the first training. The black shirt is the last to be given, representing the youth who manages to be responsible, successful, and committed.

“You are the most important, and certainly we have to focus and perform other actions, which should really begin with you,” said the Municipal Trustee Pavel Hernández, representing the Mayor. The State Director of Youth Puebla, Guillermo Almazan; former mayor of Tecamachalco, Puebla, Rubén Balcázar; and aldermen of the City Council of San Miguel de Allende attended the protocol ceremony.

After the official presentation, young attendees stayed to listen to the lecture by Carlos Zepeda, one of the creators of “Huevocartoon.” Carlos Zepeda is currently dedicated to giving motivational lectures. He gave one to San Miguel youth, directed toward finding a true vocation, working on what one loves, and practicing work ethics. All were addressed with an informal vibe and humor, and here and there the very Mexican double meaning jokes (albures) prompted giggles among the adolescents.

As part of his lecture, he showed his creativity and personal development with the comic “Huervocartoon.”

“I have worked with groups from diverse environments, from children and young students to businessmen and experts from various branches. Many people have been motivated at universities, conferences, conventions, etc. Creativity, entrepreneurship, education, and the profound changes that technology generates in all aspects of our society are some of the issues that are exposed with more passion.”

“Huevocartoon” is a digital comic animation, created in 2001, and very popular during the decade. It satirizes various cultural and social aspects in a humorous and irreverent way. The type of humor used is a very special Mexican style, mocking and two-way, and using stereotypes like the drunk, the Mexican macho, the politico, and many others. Among his most popular characters are The Poet Eggs, Eggs Rancheros, and Egg Philosopher.

The site emerged as one of the first projects of the Community of the Egg, an animation company and production founded by Rodolfo Riva Palacio Alatriste, Carlos Zepeda Chehaibar, Gabriel and Rodolfo Riva Palacio Velasco in November 2001. Within the first three months, it had already reached the 3 million hits. Toward the end of 2004 the site had already received 230 thousand daily visits. In 2006, with a budget of 1.5 million dollars and increasing plant 25–100 cartoonists and animators, the company was preparing to launch its first feature film, An Egg Movie, the Animated Film, in which the characteristic humor was toned down slightly to be suitable for all audiences. It also became an instant success, receiving a million visitors in its first weekend of exhibition.


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