A Journey to the Heart
By Jade Arroyo, photos courtesy of Zonagráfica
The presentation of the tourism promotion campaign Un Viaje al Corazón (A Journey to the Heart) was officially launched on June 15. Playing with the reference to SMA as the heart of Mexico for its central location, this campaign has produced a small number of promotional videos performed by Sanmiguelense and Mexican talent. The videos are divided into four tourist segments, which are Buena Vida (Good Life): spas, resorts, and health retreats; Arte y Tradiciones (Arts and Traditions): cultural places, galleries, arts, and crafts; Aventura (Adventure): adventure sport, hot air balloon rides, zip line, horseback riding; and Reuniones (Meetings): addressing business tourism and hotel occupancy to promote weekdays from Sunday to Thursday.
The project was produced entirely in the city using Sanmiguelense locations, actors, human resources, scripts, and post-production. The local design office Zonagráfica, a collaborator in the Guanajuato Film Festival, was in charge of the production.
Guillermo González, Manager of the Tourist Council, was responsible for presenting this campaign to attendees, who included the Municipal Government, members of the Tourist Board, and people from the Municipal Administration.
The campaign will be visible in magazines, newspapers, television, and social networks.
You can see the videos on the Facebook page San Miguel de Allende @ visit.SMA/ or visit www.visitsanmiguel.travel/