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New Works at Proyecto Showroom

Atahualpa Caldera and Tomás Más

Looking at the sketch for Submarina

Lothar Muller and Nina Rodríguez

Mar Ines at the Showroom

Teu Campbell

Smile, You Are in San Miguel

By Jade Arroyo, photos by Jade Arroyo and Lulu Valle

Proyecto Showroom is an independent initiative for both exhibition and promotion of contemporary art in San Miguel de Allende. This space serves to generate a direct dialogue between artists and collectors, without retailers.  This project begun in 2015 by the duo of artists Leo Díaz and Danilo Filtrof.

Last Friday, April 22, new art was introduced: “Ficción-Memoria-Representación (Fiction-Memory-Representation)” by Danilo Filtrof in the main room, along with the second stage of the project “Construction-Occupation-Combustion,” as a part of the series Violaciones artificiales del autor, an exhibition which proposes an exercise on collective memory about the process of building a space. In a parallel room was the work by Miguel Jara from Colombia, “Antecedentes al proyecto Submarina” (2016). “There have been people who say that a great snake came from the dancing of a woman’s hips to the rhythm of the waves,” says Jara.

A light intervention by Augusto Ballardo (Peru) is also presented, “Intentions Light: Horizons North” (2016). During his residence during December—March 2016, the artist developed the second stage on the outside of Proyecto Showroom. This space is located at Privada de la Aurora 5. For further information, visit their website


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