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Lorenzo, the Playful Torreonense


Personality of the month

By Jade Arroyo

Lorenzo is a character in whom the man and the artist are indistinguishable, where the artist is also the piece. A millennial addicted to Instagram who simultaneously seeks to reconnect with the authentic and to use his hands, Lorenzo is a detached juggler and animal lover.

Born on the Day of the Dead, he recalls that as a child he spent his birthday at the graveyard. His grandfather (who has appeared to him in dreams since his death) used to wake him up at 7am to go to bring flowers and clean the tombstones.
His party was among the spirits and colorful flowers of cempasúchitl. Perhaps his fear of death and farewells comes from this.

Half of his heart is Torreonita, and the other is a gypsy. Born in the so-called “pearl of the desert,” Torreón, which he says should be known as the godforsaken pueblo, is a place that has marked him. “To understand me, you must understand Torreón: the city of the country with the highest index of crazy people per capita. The desert, the dust devils, the madness … It forces you to create things out of nothing, that sullen earth of unstoppable wind that features three false Eiffel towers.”

Lorenzo is a trained architect and artist by vocation. His work is characterized as playful and personal. He has flirted with various media, preferring illustration and ceramics as his favorite. For him, art is a search in which the important thing is to fall in love with the process. “My art expresses the process and the journey of a person who’s searching for happiness.” His thing is always personal. Art has always been a refuge, a way to process and reflect the journey he’s going through. As a good Scorpio, he’s exploding from his emotions.

He is a fan of the Surrealist movement and their way of seeing the world through dreams.
“Art is a window into what doesn’t exist. If I want to see reality, I’ll watch the Discovery Channel.” His work is ironic and naive, rife with self-portrait and an unmistakable freehand. Lorenzo belongs to the generation of the millennials, a condition that causes an admiration/repulsion feeling. However, he loves the vibrancy and immediacy of the times and the technology. The millennials have revolutionized the world with its forms, no matter what the process is, but the results matter: For the creative process there are no hours.

A Jodorowsky fan, he loves Psicomagic and the playful philosophy.

Like many of his generation, Lorenzo is the son of pop culture, which he celebrates and mocks. His favorite musicians are Alaska and Dinarama and Fangoria. “Alaska is my Bible (he seriously declares, after singing along to “Miro la vida pasar” (“I watch life go by”). In the world of humor, there is no room for the pomposity and snobbery that is often used for definition of the hipster. He believes that one of the great challenges of our generation is the lack of authenticity. “I think that few today are really authentic. Everyone is afraid to be who they are; they hide under titles and social cues, stubbornly wanting to always fit in a very banal and selfish way.” Lorenzo never stops being himself, and his work clearly speaks about it. “Nothing will make us happier than accepting us as we are, to love ourselves as we are, just so, and we can love others.”

He admires his parents for achieving a lot with little and for being people who know how to love. “My dad, being a proper Sagittarius, liked to travel and, within his possibilities, took us to see the world. That had a great influence on me.”

He left his hometown after graduation while very young and went to Mexico City, where he entered the prestigious workshop El Chanate and began to relate to the alternative circuit of young artists and designers. After a few years of living and working in the capital, he came to San Miguel to visit his sister and unexpectedly fell in love with this city and also fell in love here. “I did not come to San Miguel seeking to live here. I came to see my sister and to take a break. But here I came to find me, to find many things about me that I had lost. I never had so many spiritual retreats. I had never been so alone and was able to find myself. I met again with Torreón, with my childhood, with the idea of innocence.”

Today, Lorenzo is a director in his own architectural office, We Baroque, and manufactures his collection of china, Lorenzo Lorenz from the heart of Mexico.


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