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Tomorrow’s Leaders Today: Alma Lucero Martínez Salazar

Jóvenes Adelante Scholarship Student Alma with her mentor, Nora Cohen

By Robin Loving

Jóvenes Adelante university students are “A” students who could not afford to attend university and bring their families out of poverty once and for all without the generous support of donors and others who make that possible. Among those others are mentors, psychologists, English tutors, life skills coaches, and computer technicians.

Each student has similar but distinctively personal needs, and so each sees the Jovenes team through a different lens. Alma Lucero Martínez Salazar, who is studying visual communication and design at the prestigious Instituto Tecnológico Sanmiguelense de Estudios Superiores, says the most important component of her Jovenes scholarship package is her mentor, Nora Cohen. “Her friendship makes all the difference to me,” said Alma recently.

And that’s not all, for Nora, who is a children’s book author, has hired Alma to illustrate one of her books. Each of her books is written to benefit a charitable organization in San Miguel. Sold on, each book has been written in English and Spanish and illustrated by a student. Alma hopes to have her own design and visual communication business one day, and the quality of her work shows that she has the right stuff to succeed. “My parents could not have afforded to send me to university,” said Alma, “so I am very happy for the gifts of a university education, a laptop, English tutoring, life skills, and a graduate network.”

Nora, who went from mentoring doctoral students in Oregon, where she was a university professor, to mentoring Alma, said, “I like to support success. I like to get to know promising students and help them get where they need to go. Launching young people gives me joy.”

You may see Nora’s books at They are appropriate for Spanish and English markets, so Alma’s career is already a global one, thanks to Nora.

For more information, contact me at, 152 3709, or 925 476 8117 (Vonage), and see


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