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Tourism Plans: Where Are They Going?

Directora Desarrollo Económico y Turismmo Zonia Torres

By Jade Arroyo

Tourism and Economic Development and the Council of Tourism are already headed in two different directions, which, nevertheless, work hand in hand.

The director of Tourism and Economic Development, Zonia Torres, spoke generally to Atención about the path that these directions will take during the current administration. In San Miguel there is a large community of artists and producers of cultural projects, so she wants to know if there will be support provided for them by the municipality. “The administration is open to support by adding to these projects, but not by managing them specifically. The promotional side goes specifically to the Tourism Council, through showcasing a portfolio of events appealing to both the community and visitors. The Tourism Council is the appropriate channel for promotion. We want to share that we are working in the spirit of joining efforts to create a citizen government,” said the director. She also adds that along with her team, she is open to receiving people personally in her office, located in Plaza Principal 8 (old building of the Presidencia).

Management initiatives

In an interview, Atención asked whether the municipality will produce or be responsible directly for the management of new tourist-cultural initiatives and festivals. Torres said “Rather that create projects, we want to focus on augmenting the initiatives already existent. The purpose and approach is to grow the existing festivals, supporting their consolidation. We are interested assuring that the festivals do not lower the quality or proposal of their events. We do not want to compete with what already exists, but to support and help the festivals grow. The idea is for them to become sub-brands to form the overall San Miguel brand, the cultural identity which is San Miguel.

We are still in the design of the work plan of support and development, but we advance that our general approach is to add and grow the existing initiatives.”

Upcoming events

The public is invited to attend the 36th traditional Feria de la Lana y el Latón (the Wool and Brass Fair), which opened on November 13 and continues through November 22, exhibiting and promoting the typical crafts from San Miguel and the surrounding cities and towns. This fair supports Mexican craft labor and also gives the public the opportunity to buy directly from the producer. The fair is located at Plaza Civica and is open from 9am to 10pm. The director of Tourism and Economic Development also said that she, along with her team of co-workers, is organizing the New Year festival, which will take place in the Jardín. The name of the main artist or group for that night was not revealed, but it will be a charismatic personality who will help create an atmosphere of cordiality and good wishes for a good start in 2016.


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