By Rodolfo Mercado

Given the large population of expats, San Miguel has a unique personality; thanks to a rich and significant cultural exchange that results in entertainment alternatives of all kinds.

There is one in particular that is very significant in many ways. During the month of July, for the last 18 years, San Miguel dresses up to receive GIFF (Guanajuato International Film Festival), the prodigal son that has extended its wings to the capital city of Guanajuato and receives renowned industry personalities, both from Mexico and abroad, and visitors from all over the world. It’s hard to imagine San Miguel Allende without the festival it gave birth to wich grown to become an example for other festivals in Mexico and the world.

The festival ingrains itself so fully with the city that its colors are reflected in the outdoor events, the picturesque parades of our national dedications that come to the street to mingle with the local people and with the visitors visitors that come to witness them. These events within anothers of this magic town’s traditional festivals.

GIFF receives filmmakers, actors, and other members of the film industry every year, but it’s not exclusive to the film industry. The festival has made its name for being a festival that seeks to include everyone in the audience, anyone who is interested in cinema and wants to be immersed in the histories of the selections that the festival brings. The festival’s atmosphere allows it to be an option for families to enjoy the magnificent short and feature-length films that are selected by experts and deal with different themes every year.

This year, the theme is “Mexicomorphosis”, celebrated along with the centennial of Frank Kafka’s masterpiece The Metamorphosis and the changes we’ve been through in Mexico as a society that have inspired a revolution within our country. Through our trench known as cinema, the festival intends to project the cinematic expressions that reflect our humanity in this context.

GIFF is, in itself, a tradition in San Miguel and it comes of age this year with an unprecedented guest of honor: Turkey. Those attending the festival will have the opportunity to witness those Turkish filmmakers have to offer. We also intend to build a bridge in collaboration between the film industries in Mexico and Turkey.

The festival activities include multiple workshops and conferences built to create a dialogue that may lead to new projects and a flow of ideas that motivate cinematic creation, mixing different cultures and working methods. The festival is, before anything else, a platform for filmmakers to consolidate, promote, and ignite our industry’s transcendence.

For more information, go to and check the program in the next edition of Qué Pasa.


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