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Puebla Is the Guest City at the World Heritage Conference in San Miguel

By Jesús Aguado

Excitement, enthusiasm, and proposals will be present at the celebration of the Third World Heritage Conference in San Miguel de Allende, according to organizers Guadalupe Meza and Adolfo Rubio. Puebla is the guest city.

To celebrate the seventh year since San Miguel de Allende and the Shrine of Atotonilco were appointed as World Heritage Sites, Meza and Rubio have announced that the third World Heritage Conference will target its program to tourism, culture, and the intangible heritage (traditions, festivities, and festivals) in Mexican World Heritage Cities. These topics will be developed from July 7-10 in different venues.

The organizers also commented that the main attraction of the conference in the cultural program will be the city of Puebla. The Sensorama program will invite people to experience Puebla using all five senses. The display will be located at Casa de Europa on calle San Francisco. The Municipal Institute of Art and Culture from Puebla will also offer samples of traditional food from July 7-10 at three different times: 12, 4, and 6pm. The Poblano Theater will also participate; a well known actress will reincarnate a China Poblana (a woman dressed in traditional Mexican style) and will recreate popular legends from that city while strolling through the streets of San Miguel.

An academic program will be held on the same dates at the Misión del Molino hotel, including 20 international speakers who will share their knowledge with the attendees. Among the lecturers will be Araceli Ramos Rosaldo, director of Public Relations of the “José Cuervo Express,” which takes visitors on a tour of the landscapes of the agave in Jalisco.

Sergio Tovar Alvarado is a delegate from the National Institute of History in Guanajuato who will attend to the event; archaeologist Luis Felipe Nieto Gamiño is a specialist on the Camino Tierra Adentro (Inland Path) and also works for the INAH. The conference will once more include the archaeologist Gabriela Zepeda, director of the Cañada de la Virgen project. Édgar Urban and Francisco Peyret will give a retrospective of San Miguel de Allende and the Santuario de Atotonilco seven years after receiving the appointment as World Heritage Sites.

Gustavo Salinas, director of the Festival of Zacatecas; Elena del Río, organizer of the Candelaria Fair in Tlacotalpan Veracruz; and journalist Luis Niño de Rivera will be in charge of the topic of intangible heritage.

Those interested in attending the conference can go to for more information. Check the cultural program on Festivals and Events of Qué Pasa.


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