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Campaigning with… Martín Cacho

With this article we start our series “Campaining with …” chronicling the color of one day of campain for all six candidates in the mayoral race. This series will appear every two weeks with the stories of two candidates.

By Jesús Aguado

During the 13th day of campaign, I went to the rural community of Santas Marías with the candidate running for mayor, Martín Cacho from the PRI party.

It was a Sunday, and I made some phone calls to the media person; they want me to go at 3pm, but the meeting is scheduled at 5pm. Later, they call me and tell me that I will go in a different vehicle, a Suburban that picks me up on salida a Querétaro. In that truck I find out that the candidate’s mother Blanca, is traveling with a group of girlfriends and her daughter Matty. We talk about everything and nothing on the road.

We arrive at the community and the people are waiting for the candidate. They have PRI party flags and their eyes are on the Suburban. It is full of stickers, and they think he might be there. A group of men and women on horseback are waiting, too. Women, children, and men pay attention to the lyric of the jingle that goes “Cacho, Cacho, my friend Cacho, the whole city is with you.” Once in the community, Doña Blanca grants me an interview and comments that sanmiguelenses must trust her son because he is a very good man. He is an excellent son “honest, hardworking, loyal, he is a gentleman; I admire him so much and nobody, besides me, can tell what he is because I know him, and he is a great human being,” she says.

At 5pm there are about 250 people gathered at the meeting point in front of the church. Wearing brown boots, jeans, and a white T-shirt, the candidate arrives, accompanied by the candidate for federal legislator from the PRI-Verde parties, Ana Valeria Clares, who wears a white blouse, boots, jeans, and a hat. People cheer them and wave their flags as the candidates get ready to give their speeches and their proposals.

Martín Cacho comments that if he wins the election, the priorities in  the communities will be the basic services: potable water, electricity, drainage, and also security. He assures that the rural police will return. Cacho does not make promises; he makes commitments to the people who approach to hand over documents with their legal problems and needs so they can have a little bit of hope and help. Martín Cachoo keeps greeting people and talking with them while other people dance and eat rice and mole prepared by the residents for the general public.

Martín Cacho tells Atención that he is not tired yet. He will visit every single community and neighborhood in San Miguel in meetings or door to door, as he has done campaigning in the urban area. He makes clear, “because it is a campaign free of expenses, we do not waste money when we talk with people at their houses. He says that he loves campaigning at people’s house because he can talk with them and know their needs directly.

My cellphone rings. It is an international call, so I answer and talk for almost 15 minutes. A black truck is leaving Santas Marías. I look at it, and there is the candidate, who opens the window and offers me a ride to el Centro. On the dashboard of that truck is a painting with handwriting, “Cacho, thank you for being our candidate.” It was given to Cacho by a child at a rural community. He is sensitive; he decided to stick it there.

That is how this hardworking day of campaign comes to an end. Cacho and his campaigning team have visited five neighborhoods, plus a rural community.


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