A New Art Gallery Devoted to the Soulful Beauty of Women
By David Álvarez
A new online gallery called Les Femmes Gallery (www.lesfemmesgallery.com) is devoted to the timeless beauty of women. Anthony Maulucci, the artist-owner of Les Femmes Gallery, believes that often women are portrayed in the media as products for visual consumption rather than individuals. He would like to show that the beauty of women is in their passion and compassion, not in their sexual goddess-ness. “Our culture glorifies actresses, models, and celebrities as if they were goddesses. The goddess concept has gone a bit too far, in my opinion,” Maulucci declares. “I want my images to show the deeper beauty of women, beauty that comes from love and sensuality, from strength and compassion, from emotional expressiveness.”
“We already have many art sites online, including Saatchi Gallery and Fine Art America, that allow users to make purchases,” Maulucci says, “but my idea is to give art lovers and collectors in San Miguel an opportunity to view the work up close after they have already decided it is something they want to see.” Maulucci believes that many people interested in art feel uncomfortable about going into a gallery to look at art because they are anxious about a sales person pressuring them to buy. “What could be more intimate than looking at images on a website,” he says, “and then taking it a step further when you are ready to buy?”
It is easier to become attached to a work if you can see it on your own, without a sales person standing by or other clients milling around. “I have my work up on Fine Art America, and I’ve noticed that some individuals look at it several times over a period of a week or a month. This tells me they like being able to revisit it without leaving home and at any hour of the day or night.” Another innovation that Maulucci is trying out with this web site is his “Make an Offer” policy. He hasn’t put prices on his pieces, but lets the individual decide how much he or she would like to pay. If the offer is fair, then the work will be sold. The potential buyer must judge the monetary value for himself.
Maulucci is a self-taught artist, but has taken workshops in the US and Canada. He has had three one-man shows and has been a member of Galerie Izamal on Mesones. He was a college professor in Connecticut and has been a freelance writer since his early 20s. He has published 20 books of fiction, poetry, essays, and drama. “The only drawback I can see to this approach to gallery ownership is that I won’t be able to give any opening night receptions,” says Maulucci. “That might prove to be a major hurdle, I don’t know.” He adds with a laugh, “I may have to send prospective buyers a bottle of wine to help put them in the right mood. After all, there is an element of seduction to every art sale.”