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Yam Gallery Selected to Participate in Zona MACO 2015

By Marie Moébius

YAM Gallery, curated by Adolfo Caballero, has been selected in the 12th edition of Zona MACO, in the New Proposals section.

Located in Instituto Allende since 2010, YAM Gallery programs individual and collective exhibitions of contemporary art. The artists of the gallery are native; from Europe and the Americas. After participating in ChAco (Santiago de Chile), Houston Fine Art Fair (Houston, TX), Chic Dessin (Paris), and DDessin (Paris), this is YAM’s first participation in the famous Mexico City art fair.

Zona MACO is one of the most important art fairs in Latin America, receiving more than 100 international gallery’s projects, carefully selected by a professional committee. More than 40,000 people visit the fair in Mexico City at the convention center Centro Banamex.

The artists shown at YAM’s booth are the French photographer Charles Fréger and the Chilean artist Norton Maza. With this selection of works, YAM will be presenting photography exclusively.

The artists and their work

Norton Maza (Chili, 1970) builds his work on investigating power mechanisms: social, political, cultural, and religious matters are treated in big format installations. His rather ironic representation of reality is generally built out of second hand materials. Del paisaje y sus reinos is an installation realized with precise details. It was first shown at the Museo de Arte Contemporáneo MAC Quinta Normal in Santiago de Chile. In this scene, Jesus Christ can be seen as a mercenary, attacked by an invisible enemy with high caliber weapons. From his bunker, Jesus intends on escaping, gun in hand. The pictures shown at the MACO art fair are the documentation of the actual installation.

Charles Fréger (France, 1975) dedicates himself to photographical representation of contemporary social groups; usually portraits of individuals who clearly belong to a group. Sportsmen, military, or students, his models are recognized by their uniform or costume.

The Wilder Mann series of photographs portrays extraordinary dressed characters; they are the Wild Man representations that are still to be seen in many different countries of Europe. The traditions have remained vivid: Straw Man, Goat Man or Bear Man appears in carnivals, celebrating the season’s cycles. Beyond the awkward beauty of those forms, what remains of pagan Europe emerges from Fréger’s anthropological eye.

Zona MACO is held from February 4 to 8pm, at Centro Banamex in Mexico City. YAM Gallery can be visited at booth NP14.


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