More Spaniards to Come to Guanajuato

By Jesús Aguado

Last year more than 56 thousand Spaniards visited the state, and authorities are expecting to attract more people from Spain to come to Guanajuato with the promotion of the destination at the FITUR (International Fair of Tourism).

The 35th annual FITUR will be held this year in Madrid, Spain, from January 28 to February 1, attracting more than 120 countries, 120 thousand tourism professionals, 62 thousand visitors, and more than eight thousand journalists from around the world.

Fernando Olivera Rocha, secretary of the State Secretariat of Touristic Development said that the main cities to be promoted in the state of Guanajuato are the city of Guanajuato, León, Dolores Hidalgo, Salamanca, and San Miguel de Allende. The San Miguel local authorities have already scheduled 250 appointments to promote the destination. They will also participate in events presenting the attractions that San Miguel can offer to tourists.

At the conferences and meetings, said Mayor Mauricio Trejo, “Through videos we will promote the beauty of San Miguel so people can understand the reason why we were appointed as the World’s Best City by Condé Nast Magazine in 2013, as well as Mexico’s Best Destination by Food and Travel Magazine.”

Trejo also said that the attendance at this kind of event is very important to attract more people to the city. He highlighted—and the figure is confirmed by SEDETUR—that two years ago tourists spent just 1.6 nights in the city, and now they are staying 2.2 nights. “And people can feel that in the gross revenue,” he said.

During the participation of Guanajuato at the FITUR, said Secretary Olivera Rocha, “People will have the opportunity to know almost 500 years of history.” He added that the state has been appointed this year as the Ibero-American Capital of Gastronomy, which will also allow them to offer samples of typical food. Guanajuato will promote colonial, tequila, and wine routes, among other products.

With respect to the strategy of offering security to travelers while promoting the destination, Fernando Olivera said that Guanajuato does not receive negative travel warnings. He remarked that Guanajuato actually has a good reputation in the eyes of tourists and businessmen, and that is the reason why 31 more hotels are being developed in the state with an investment of 4380 million pesos.

The Travel Warning from the US Department of State, updated in December 24, 2014, includes advisories to other states, and in the case of Guanajuato, it states: Guanajuato: San Miguel de Allende and León are major cities/travel destinations in Guanajuato-No advisory is in effect.

The Spanish Government alerts its residents about the insecurity hitting Mexico in a “high incidence of crime related to kidnappings, extortion and robberies” and divides the zones as: high risk, medium risk, and without problem. Guanajuato is in this last classification.


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