Fashion Feeds Pop-Up Store
By Deb Sneed
Children from three local schools have teamed up to raise money for Feed the Hungry San Miguel. The students, whose ages range from 10 to 14, are creating a pop-up store that will sell donated designer fashions at Namuh’s new location on Cuna de Allende 15. The project, Fashion Feeds, will kick off with a VIP party on Thursday, November 20, where ticketed guests can be the first to shop the unique assortment while enjoying drinks, seasonal tastings, and music. Tickets to the VIP party are US$40 or 500 pesos. The sale will continue throughout the weekend. Friday and Saturday 10am to 6pm, and Sunday, noon to 5pm.
Fashion Feeds… Pop-Up Store
To benefit Feed the Hungry San Miguel
Thu, Nov 20, 6-9pm
Fri and Sat, Nov 21 and 22, 10am-6pm
Sun, Nov 23, 12-5pm
Cuna de Allende 15
500 pesos or US$40
Last spring, Emma Sneed, a 12-year-old participating in the fundraiser, visited one of the schools supported by Feed the Hungry San Miguel. “The difference the lunches made (to the kids) was amazing. I’m glad I was able to see it myself.” Friends like Olivia Dolan immediately joined the effort and added that it is all about “helping other children to have a nutritious diet, so they are not hungry and can have a better life.”
“The kids are having a great time creating their own store and learning about all that is involved in turning an idea into reality. For many of them, it is their first opportunity to be personally involved in giving back. It is their hard work, creativity, and enthusiasm that will make this event a success and ultimately provide healthy meals for hungry kids,” said one of the mothers involved in organizing the event. “The idea is to instill a sense of personal responsibility by educating our kids about the world around them and providing them with an opportunity to do something positive to affect it.”
More than 10 local families have partnered to sponsor “Fashion Feeds” so that 100 percent of the sales will go directly to Feed the Hungry. The mothers, many of whom have past and current retail and fashion design experience, are overseeing the store. “We have the best sales force and definitely the best argument for closing a sale. When an 11-year-old girl looks at you in the mirror and tells you if you don’t want to buy it for yourself, buy it for the hungry kids… well, how could you possibly pass it up?” asked Janna, a mother working on the project.
The clothes have been donated by local shop owners as well as friends and businesses in the United States, who have learned of Fashion Feeds from emails sent by the students. To buy tickets to the VIP party or make a donation in support of the student effort, visit www.feedthehungrysma.org. Shoppers can also follow event news and see items from the store’s assortment on www.facebook.com/fashionfeedssma