By Pilar Quintanilla Martínez
Seconds away from broadcasting, palms sweat as we nervously prepare for the first live episode. Now: clear the throat, breath deeply, and remember that with over 450,000 people tuning in from the surrounding communities, this is our most powerful communication tool. On-Air flashes, countdown starts and we are LIVE.
Vía Orgánica Radio began broadcasting on March 18 of this year with the purpose of increasing awareness about the many benefits that natural health, organic agriculture, and fair trade can bring to San Miguel, surrounding communities and the environment.
At Vía Orgánica we believe in radio days, and that with the voices and stories shared by the community today, can have the same powerful effect they once had in the past.
The Vía Orgánica Radio project consists of two parts.
•The 30-minute program airs every Tuesday from 12:15 to 12:45pm. Each show features expert guests who join the Vía Orgánica Radio team to discuss a variety of important topics both local and international.
•The second part of programing provides information to listeners on topics of interest, through informative capsules called “Sowing the Seeds of Consciousness;” transmitted twice a week, and they seek to awaken the curiosity of listeners.
In this new adventure, we would like to give thanks for the support of our listeners, guests and partner organizations such as CASA and El Charco del Ingenio.
We invite you to listen to us every Tuesday at 12:15pm at San Miguel XESQ Radio – 1280 AM.