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Guanajuato at the Tianguis Turístico

By Antonio De Jesús Aguado

The main event for promotion of Mexican tourist destinations in the world took place in Cancún, Quintana Roo, from May 6 to 9. Guanajuato demonstrated that it is a safe and culturally vibrant destination and that it is a good candidate to host this event for international tourism operators in 2016.

The Tianguis Turístico was inaugurated by President Enrique Peña Nieto. Guanajuato was represented by municipalities such as San Miguel de Allende, Dolores Hidalgo, the capital city of Guanajuato and León, among others. In this event, the state promoted four archeological zones including Cañada de la Virgen and two World Heritage cities—San Miguel de Allende and Guanajuato—as well as more than 400 historical buildings and some wine routes, including Vinícola Toyán.

At the Tianguis Guanajuato demonstrated that it has touristic potential, because it is safe and has a wide variety of options for tourists. The stand set up by the state representatives offered traditional food to the visitors, who were attracted not only to the quality of attention but also by the tunnel that was constructed in the middle of the stand featuring a mummy. Visitors also could sample garambullo ice cream, made by people from La Flor in Dolores Hidalgo.

In 2012 Guanajuato’s governor, Miguel Márquez, sent a letter to Claudia Ruiz Massieu, federal Secretary of Tourism, expressing his interest in holding the Tianguis 2016 in Guanajuato. Fernando Olivera Rocha, secretary of Touristic Development, commented that the calls for nominations have not been published yet but that Guanajuato is interested in holding it. A few weeks ago, when Governor Márquez visited San Miguel, he said that there are several states supporting Guanajuato’s candidacy.

Olivera Rocha explained that the state has the infrastructure to hold the Tianguis, such as the Poli Forum in León which is constructed on a property of 35,000 square meters. Nearby there are more than 10,000 hotel rooms available; in addition he mentioned that touristic attractions in the state attract more than 60 million people yearly.


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