Say “yes” to the rounding-off program at Oxxo
By Antonio De Jesús Aguado
From September through November Oxxo convenience stores will donate money to DIF (Department for Integral Family Development) through a “rounding off” program. On September 3 Oxxo notified the local DIF that the institution had been selected to receive the money coming from their rounding-off program in their stores in Cortazar, Celaya, San Juan del Río and San Miguel de Allende. Carla Ramírez, president of DIF, commented that she started the process to get the donations for DIF a few months ago and she has been told that the total amount could be up to 16,000 pesos or more.
For that reason, Ramírez asks sanmiguelenses and visitors to say “yes” when, after they make a purchase in Oxxo, the cashier asks “Would you like to donate your change?” All the money collected will go toward DIF’s social assistance program, which assists residents in many ways by providing such necessities as wheelchairs, medicine, crutches and even food or transportation to a hospital. Cash is not given out.
Although the municipal DIF has been well supported by the municipal and state governments, the president said that she will keep working during the next two years to get more resources to benefit the inhabitants of the city.