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By India Bastien

Art 2 Wear started at the beginning of the year with a meeting at Hotel Matilda with the “in crowd of San Miguel” brainstorming over lemonade and wine. Next thing I knew we were planning this one-night extravaganza fashion show at Rosewood Hotel  to benefit  CASA de Los Angeles, an NGO that offers free daycare for San Miguel kids.

Fashion Market,

Friday 16, Saturday 17 and Sunday 18, all day, Cuna de Allende, right beside the Parroquia.

Fashion runways
Saturday 17 and Sunday 18, Jardín Principal, 5pm-9pm
Saturday 17: 5:30-6:30pm Pourpure Couture, 6:30-7:30pm Tuna Boutique, 7:30-8:30pm Apashanka and Cock of the Walk Boots, 8-9:30pm Summer Romero. Live music & DJ.
Sunday 18: 5pm, Fashion Garbage (UDL, Universidad de Leon), 6pm Moda Recicla (CASA), 7pm Recicla (Alfonso Sautto Designs), 8pm LA PULGA Fashion Show.

Fashion workshops at Parque Juárez,
Friday 16, Saturday 17 and Sunday 18, from 10am-1pm
This fun workshop will be given by designers from local nonprofits: CASA featuring fashion and recycling; CEDECOM with hair and make-up tips and other by Boggart Clan Moda Graffiti. Donation fee: 20 pesos.

With the help of Kyle Justice, Angela Serrano and Carrie Cameron we set off to do a fashion show at Rosewood with our favorite local designers.

Our fashion show turned out to be a huge success, despite the weather. We raised 90,000  pesos for CASA and created a new awareness of design here in San Miguel.

After Art 2 Wear, we realized that there is a craving in this town for more fashion events.

San Miguel is full of color, creativity, artists, sculptors, jewelers and designers, and mixed in there is fashion. It became apparent that we needed to create something bigger and larger for the city and its thirst for fashion. Hence Art 2 Wear Fashion Festival.

We have been so inspired by other festivals, designers, art and fashion that we now announce Art 2 Wear Fashion Festival in San Miguel de Allende from August 15 to August 18, all free and open to the public to enjoy and check out the array of fashion and designers that we have here in San Miguel. The purpose of this event is to give a voice to local designers and fashion.

We invite you to get inspired by all the ‘‘art-to-wear,’’ kicking off this festival with a Callejonada de Moda, a fun Fashion Art Walk where we unveil decorated mannequins that will be placed around the center of the city. ‘‘Art Installations a la mode,” said Megan Sweeny, one of our volunteers who is studying fashion. The mannequins will be placed in the street for people to come and admire at the following locations: San Francisco, Plaza Civica, Ángela Peralta, Bellas Artes, and the Jardin. These mannequins are like the “Cows of Chicago” — they add art to the city. But instead of cows we are placing mannequins to go with the concept of the Fashion Festival. We have local artists, stores and students decorating these mannequins. For Friday 16, Saturday 17 and Sunday 18 we have the same schedule, (see the Que Pasa section): Fashion workshops in the Parque Juárez, fashion blocks and fashion shows in the Jardín.

We are super excited about the fashion workshops in the Parque Juárez that are from 10am to 1pm. They are all either free, low cost or by donation. We have CASA giving workshops about ‘upcycling.’ ‘‘Bring your old t-shirt, VHS tapes, or glasses and we will teach you how to make them into accessories, bracelets, or even handbags,” said Marlene, the coordinator. We also will be featuring young students teaching how to up-cycle your t-shirts or graffiti your accessories, make-up workshops, hair-do workshops and much more!

Fashion blocks change each day. We kick off on Friday on Canal street, where we have stores, boutiques, and designers joining in for a fashion block party with showrooms and fashion shows. On Mesones on Saturday and Recreo on Sunday, some stores will be offering drinks and finger food, others will have mini impromptu fashion shows up and down the street, and others will have discounts and sales. All the fashion blocks on the designated streets will be blocked off from car traffic and will have a ‘green carpet’ laid down the street to give space for the impromptu street fashion shows from 1-3pm.

Through the whole festival we also suggest stopping by Cuna de Allende which will have fashion booths where designers can sell one-of-a-kind items, or stores having special discounts or artisans showing off their artful fashion accessories.

The highlight of the festival are the fashion shows in the Jardín — grab a seat, grab a bench from 5-9pm when we have an array of fashion shows, from local favorite Apashanka and Cock of the Walk boots to newcomer Summer Romero from Mexico City with an eclectic fashion show. ‘‘It’s more of a performance conveying a message to the viewers about Gaia (Mother Earth)’’ said Summer Romero. We are also happy to have a student exhibition from UDL (Universidad de Leon) with ‘‘Fashion Garbage’’ and young local designer Alfonso Sautto brings his debut “Recicla” — all of his dresses are made from recycled goods.

‘‘Fashion and being environmentally conscious is the new black,’’ said one of the many UDL students, who spent the semester making a dress out of old newspaper.

Art 2 Wear invites you to come and enjoy our Fashion Festival part of San Miguel Inspira campaign of the San Miguel de Allende department of Fomento Económico.

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