La Fábrica GIFF: A new creative center

By Jade Arroyo

At a press conference a new creative enterprise, La Fábrica GIFF (the GIFF Factory), was officially presented. This will be a complex to produce, promote and teach film and other creative endeavors such as music, set design and the visual and digital arts. With modern facilities, the center will feature a recording and post-production studio. Fábrica GIFF will help place San Miguel as one of Mexico’s most important locations for film, music, theater and art production.

Public and private funds amounting to 198 million pesos have been invested in this undertaking. Construction of La Fábrica GIFF will begin in January 2014 and will last about two years. It will be located on land donated by don José Benigno Torres Orozco, on the road to Querétaro. The project is being supported by the state and municipal governments, specifically the delegates Francisco Arrolló Viera, Ricardo Villareal and Beatriz Villamoto, with the collaboration of Mayor Mauricio Trejo and Guanajuato’s governor, Miguel Márquez Márquez.

Sarah Hoch, director of the Guanajuato International Film Festival, said that after a year of planning they have finalized the project. The production area is equipped with modern technology, allowing for both blue-screen and green-screen filming. It has a projection screen to present films and is also set up for theatrical presentations. She commented that with this project GIFF returns to San Miguel stronger than ever.

The complex was designed by Grupo LINK Arquitectos and will emcompass more than 11,000 square meters divided into several areas: a black box, Cineteca, digital library, audiovisual records of Guanajuato, Epicenter (for new technologies), multipurpose area, residence of creation, administrative offices and other facilities.

Hoch added that the sound equipment is perfect for music and soundtrack recording. The Cineteca will have 500 seats and is designed for film screenings, theater, cultural festivals and conferences, which will be organized in conjunction with institutions such as INBA, UNAM, the Cineteca Nacional, Torino Film Lab, the Goethe Institute, Medienboard, Sundance Institute and Cinéfondation, a foundation under the aegis of the Cannes Film Festival. This space also features a children’s play area and a digital library that will include, as a start, over 300 titles.

Through liaisons with important production companies such as Canana Films and Lemon Films new content and a resurgence of Mexico as a center of film production will be achieved, the main goal of the project. The center for development of new digital technologies, supported by Lemon Films and Canana Films, is perhaps the most important space in the complex, said the director of GIFF.

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