By Martín Habacuc
No is a 2012 Chilean drama film directed by Pablo Larraín. The film is based on the unpublished play El Plebiscito, written by Antonio Skármeta. Mexican actor Gael García Bernal plays René, an in-demand advertising man working in Chile in the late 1980s. The historical moment the film captures is when advertising tactics came to be widely used in political campaigns. The campaign in question was the historic 1988 plebiscite of the Chilean citizenry over whether General Pinochet should have another eight-year term as president. After 15 years of military dictatorship, the public is asked to vote in the national plebiscite of 1988 on whether General Augusto Pinochet should stay in power or whether there should be an open presidential election a year after.
Sat, Apr 20, 4pm
Teatro Santa Ana
René works as part of a team to create upbeat films and promotional material, in the hope it will encourage the Chilean public to vote ‘No’ to Pinochet leading the nation for another eight years. Meanwhile, the boss of his advertising agency is busy working on the ‘Yes’ campaign. The campaign consisted in 27 nights of television advertisements, in which each side had 15 minutes to present its point of view.