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Hasselblad Project: San Miguel

By Ivan Gari

In 1841, in the city of Gothenburg in western Sweden, the Hasselblad family established its first trading company, F.W. Hasseblad & Co. Soon after, Viktor Hasselblad invented a camera system that grew to become one of the world’s most prestigious. For this reason, it was a Hasselblad that was chosen when the young astronaut, Neil Armstrong, became the first man to walk on the moon.

A night of fine photography
Tue, Mar 19, 6-8pm
Kunsthaus Santa Fe Gallery
Santa Fe 22A
Col. Allende

The Hasselblad Master Award is one of the most important of its kind, every two years celebrating the best in both established and rising photographic talent.

In November, 2012, the director of Hasselblad USA, Mic Greyer, came to San Miguel de Allende to give Philippe Perrin this coveted award as an Established Master. Perrin, a French photographer based in San Miguel, was declared winner of the Hasselblad Latin America Photographer Competition in the category of Fine Art. The award included the remarkable new H4D Hasselblad digital camera to be used for three months in developing the project.

Perrin created the Hasselblad Project, San Miguel, inviting three San Miguel photogaphers: Jesus Herrera, Pascal Richard and Al Rabi Arredondo to share the experience.

Mic Greger, director of Hasselblad USA and Foto Regis, Mexico’s most important trading company in film and photography, together with the Hasselblad Project San Miguel team, cordially invite you to a night of fine photography. The event will take place this Tuesday, March 19, from 6-8pm at Kunsthaus Santa Fe Gallery. The Project group will showcase the results and share their experience.

For the occasion and for the first time in Mexico, Hasselblad Latinoamérica will launch its latest camera, the H5D, in San Miguel. Photographers will have a chance to use it and to discover its remarkable new features. Fashion designer Laura Reyes has created a live photoshoot with professional dancer, Natalie Sirdey for portrait sessions alongside key workflow demonstrations.

Gallery directors, photographers, artists and collectors who require the highest quality fine art prints will have the chance to become familiar with all tools available in the market, from Hahnemuhle fine art paper to lighting equiptment by Profoto. The Project’s work has been printed on a variety of Hahnemuhle Fine Art Papers by Artefacto Digital, a Mexico City printer specializing in fine art large format prints..

The Hasselblad San Miguel event is open to the public free of charge. We strongly suggest that you reserve seating and take a taxi to arrive. Cocktails and finger food will be served.

More information at:

Call 415 101 7481 or email:

To sponsor the San Miguel Project, Perrin launched a made-to-order special edition of his winning award series at affordable prices. Deadline: March 19, 2013.


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