Atención 37 years serving the community of San Miguel

By Jesús Ibarra, photos by Gabriela Villarreal

On June, Atención San Miguel will be 37 years old. It first appeared on Friday, June 20, 1975. Since then, it has informed us about what happens in town. The first existent issue in the Atención physical files is number 31, which appeared on Friday, January 16, 1976, where the annual report of the then mayor, Silvestre Bautista López, was published, as well as  a photo of renowned artist Fred Samuelson, founder of the recently disappeared Galería San Miguel. In that issue, Atención had already a one page classified section, and some displayed ads like La Fragua and the restaurant El Atascadero. That issue had only 12 pages and was completely in black and white.
During 1978, the first trace of color appeared in Atención when its logo became red. Atención has evolved and changed over the years, always fulfilling its mission which is to inform, educate and entertain. In the early 90s, its logo became blue, becoming red again in the middle of the decade and returning to blue and white at the end.
In the 2000s it was defined again as red. In the beginning, the newspaper had included one or two notes in Spanish, but in the 2000s, the notes in the local language increased. Also in the 2000s, it included a calendar of events that in May 14, 2004, became a separate supplement called Que Pasa, with eight pages and a painting by Diego Rivera on the front page.
Today, Atención is still the most renowned bilingual newspaper in San Miguel and is still informing, educating and entertaining. It is the voice for the different sectors in San Miguel, from the rural communities in the municipality to the foreign community, including local government, NGOs, tourism, traditions and everything that happens in San Miguel. It is full color and has from 60 to 120 pages in the highest seasons. Que Pasa has increased to 16-20 pages and 1,000 extra copies are distributed for free; there is also an online version of the entire newspaper. Your financial support of Atención funds La Biblioteca programs.

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